A Study on Strategic Modeling to Develop Comics Content with Smart Device Platform

A new transition of content is required by the developmental evolution of Smart Device Platform and the production of comics has been changed. Also, the necessity of the strategy for content is on the rise owing to the change of SNS network. Currently we are having hey days of Webtoon market in Korea. Webtoon’s got about 200 million hits by viewers on a weekly basis in NAVER and DAUM, the two Korean prominent portals. The content is already saturated with these sorts of comic books, low-volume of Webtoons, high-quality Webtoons and new-styled novels. Especially, the Webtooon market has been strongly regarded as area of free of charge, so it is difficult to switch into a fee chargeable market at this moment. This study is to propose the strategic model for developing and distributing content, and support to progress Korean comics market steadily. This application of modeling can produce diverse content with qualitative improvement. Moreover, it can expand comics market and then complete a virtuous circulation to reproduce comics through profits. In sequence, the expansion of business in storytelling of comics will help to keep the virtuous circulation stable to plant itself as the Korean Wave all over the world.